You may think you know how energy is used. You don’t. People can work a lifetime in oil and gas companies, and still not know. For almost two centuries they have filled our tanks with a combustible one-size-fits-all solution. We all took it away to make it go “boom!” ourselves. Privately. Each industry, their own way. The actual end use of energy is therefore as good as a secret to each of us. Hidden in plain sight. Buried in some industrial process you never see, but in reality cannot live without. It has to stop.
Energy is no private matter. It binds absolutely everyone together. All humans. Everywhere. And together, we are dealing with a situation that has never happened before on this planet. Changing an energy system from scratch in a living breathing civilization, without destroying our habitat. Without wrecking the economy. Before global warming does both. We need all the help we can get. Not knowing what energy is really for, keeps us from choosing the right solutions. Or worse, it keeps us from enlisting the people who really can do something . You, the producer. You, the consumer.
You have to start. Start believing in the part you are playing. Start believing you should, in order to wonder how. Start believing it’s possible to solve, in order to be bothered to try. The energy transition will fight back. It will serve you with “did you know”- information overload, people who disagree based on limited understanding, and the uncomfortable feeling that you might be one of those people yourself. It doesn’t matter.
We want to give you a standard to measure things by. Faith in what really fuels the modern world. Industrial production was set up to serve you. Not energy experts. Not oil companies. Now you, we and everybody else must use what we have learned and harness the immense power of industrial production to work ourselves out of this problem the way that has always been its strength. Fast, cheap and at scale.